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We can help you develop sales presentations that will hit right in your costumer’s sweet spot. We will help you craft a presentation that will offer solutions to your customers problems whilst creating value and insisting on excellence in every customer interaction. Whether it’s a sales interaction, or a receivables collection call, or your corporate attorney negotiating deal points –This is where you show that you and your company truly are customer-obsessed!
Because… You need your prospective customers to know that you and your company get it. You cant have prospective customers write off your company and your products as yet another also-ran. You want your company to be the bright, shining moment when a sales professional comes in and blows a consumer’s socks off for what feels like the first time. How do you integrate storytelling, intelligence gathering, and psychological messaging techniques into your presentation routine? We’ll show you.
Fixing the drone of your current presentations will take a culture shift, a change in the go-to-customer approach, and a lot of training and role-playing. More importantly, it’s going to take a real acknowledgement that one-size does not fit all; and an acceptance that successful communication needs to take into account the needs of the audience, the role and expectations of the audience, and the absorption patterns and value perceptions of the audience.
Great presentations take practice – so this will involve people standing up and talking; making a fool of themselves; and practicing some more. And… along the way change you from customer centric to customer-obsessed.
Can my salesforce have a 30 minute meeting with a senior level executive, add value, gain knowledge, get invited back, and never mention a specific product or service of your company? That is the real essence of great presentations – they are a conversation not a one way transfer of data. If 70% of sales presentations are currently ineffectual; what would be the impact on my bottom line if my team were the only ones making great presentations?
Do my sales folks use a brochure or leaflet like a life raft… clinging to it in the hope they can keep the sales pitch on track and praying the customer doesn’t ask any tough questions? Whether you use PowerPoint slides, iPads, whiteboard presentations, or you draw on a napkin over lunch; great presentations give the client or prospect the sense that you understand them, care about their issues, and are talking about how you can deliver a solution to their problem. That puts you ahead of the pack immediately.
What happens if we don’t do this? You’ll get the same results you’ve always gotten. Einstein had a great comment about insanity – you’ve almost certainly heard it. As every executive and every buyer takes on more and more work, and has less and less available time to deal with non-productive interactions; the successful companies will be those that recognize that all their customer communications must be of the very highest caliber. They need to address the business need at hand, they have to convey the value of the solution, and they must be crafted and delivered in a way that recognizes the “uniqueness” of the audience. And if you don’t get it right – one of your competitors will.
There’s actually even better news. Once you commit to addressing presentation and communication excellence, the positive results show up very quickly. We get some of your customers involved, we work with every sector of your company that touches the customer, and we teach your team how to craft messages for the different customer types, and how to change the stress points and the delivery methods for the different absorption personas. It’s very cool stuff – and it works.
This is a huge step forward for your company – and it starts with a single phone call or meeting with us.