Tel: +1 (434) 989-2434 Fax: +1 (434) 823-5985 info@hillspoint.com
We will analyze your market to tell you how your product would, how to beat the competition, who your customers will be, and how to make a value proposition reflect it all. We provide a newly formed enterprise, new division, or for a planned new product launch.
You need to know who you are marketing towards, you need hard data, and you need to know what that means. Hillspoint does all of the hard work for you while you can keep running the business. The cost of developing and launching a new product or service is too high to waste. You don’t want to spend untold amounts of money and time.
Reduce the risk of developing a new product or service by undertaking a rapid assessment of the markets likely acceptance, whether your MVP has the horsepower to succeed and has the likely sales projections and cost… or not.
We will generate feedback from prospective customers via sales outreach, high level “what-if” engagement, and focusing on potential use-cases and value propositions. We will produce pro-forma model including launch timetable, ramp-up slope, proposed sales and marketing investment, and potential revenue goals – units and dollars. Report on success factors, risk exposure, suggested next steps; and assist in execution of future phases as required
If you do not find out what your market looks like, then figure out how your produce should be propagated towards that market, your valuable idea could be lost.
You invest time, effort and money developing a product that the market is not ready for, does not need, or is wrongly positioned, or wrongly priced. The market could see it as something that they’d like to have, but don’t need to have. Before you go do all of that, you should make sure that there is a market
This is the ultimate market research that you need.
First, we develop an initial go-to-market plan, or as we like to call it, a go-to-customer plan.
Then, we will develop through market research a solid plan on how you should price your product, what your sales should look like, who your target audience is, and what the sales cycle will be.
We will help you develop your value proposition, how it should be articulated, and what support you will need in order to make it clear.
So we’ll take your concept into the market, engage your target customers, obtain real-world feedback and suggestions; and develop a 3 year go-to-market forecast.
We’ll give a roadmap for the successful launch of client’s product/service, including potential customer profiles, messaging and value proposition, time to market, sales velocity, revenue forecasts and estimated costs and expenses.